SoundWave & Dialogue Design
Unleash your conversations, audit boardroom dialogue patterns, and wield impactful leadership communication.
"Unlocking the power of effective communication is key to driving positive change and transformation in your personal and professional life."
Communication Theory
What is SoundWave?
SoundWave is a revolutionary approach to communication that empowers individuals and teams to achieve extraordinary outcomes through skillful dialogue. Through a suite of analytical tools and developmental frameworks, it helps you understand how your communication style impacts those around you.
It goes beyond identifying weaknesses and focuses on highlighting your strengths, providing data-driven insights based on your communication patterns. As you master your voices, you will be able to use them strategically to convey your meaning, connect with others, and achieve the impact you desire.
The Three Verbal Styles: Ask, Suggest, and Tell
The 9 SoundWave Voices & Verbal Strategies
Sophisticated Strategies
Nine SoundWave Voices
These are sophisticated verbal strategies within each verbal style that can impact others in profound ways. They allow individuals to steer conversations with intent and influence others effectively:
1. Ask Style (Inquisitive Brilliance)
- Inquire: Seeking information or understanding open-mindedly.
- Probe: Digging deeper to uncover underlying assumptions or thoughts.
- Diagnose: Identifying the root cause of an issue systematically.
2. Suggest Style (Influencing Brilliance)
- Articulate: Expressing complex ideas or situations clearly.
- Advocate: Offering support or promoting a viewpoint with conviction.
- Advise: Providing recommendation, counsel, or guidance.
3. Tell Style (Shaping Brilliance)
- Critique: Providing evaluations or balanced feedback on ideas.
- Correct: Addressing errors, clarifying rules, and redirecting action.
- Challenge: Testing assumptions, pushing boundaries to stimulate growth.
Real-World Friction
Case Study: The Critique-Heavy Boardroom
Consider a leadership team composed of brilliant directors, where the dominant communication styles are heavily skewed. Our diagnostics revealed that **85% of boardroom interactions fell under the Tell style (specifically Critique and Correct)**, while the **Ask style (Inquire and Probe)** was virtually non-existent.
The result was immediate communication gridlock. New transformation proposals were immediately met with sharp critique. Because leaders rarely probed to understand the intent behind proposals, presenters became defensive, psychological safety plummeted, and decision-making stalled.
The Fix: Through targeted SoundWave workshops, the team learned to balance their profiles by consciously utilizing the **Inquire** and **Advocate** voices. Within three months, board meetings shifted from aggressive debates to aligned, high-trust strategy sessions.
Interactive Dialogue Test
How do you talk?
Imagine a key team member approaches you during a high-stakes transition and says:
"The new transformation targets are completely unrealistic."
Analysis
Trust Architecture
SoundWave Arc of Connection
This illustrates five different levels of connection that affect professional and team relationships. It emphasizes the intentional focus on building meaningful relationships through talk:
Recognition
Acknowledging the presence and value of the other person, creating initial safety.
Rapport
Building conversational flow, identifying shared ground, and cementing ease.
Respect
Honoring professional competence, authority, and the validity of their stance.
Trust
Creating deep psychological safety where vulnerability and failure are permitted.
Commitment
Securing structural buy-in, alignment, and collaborative long-term action.
The Five Levels of Conversational Connection
SoundWave Professional Report Mockup
Diagnostic Instruments
SoundWave Assessment Suite
Diagnose communication patterns across all organizational levels. Choose the tool that matches your leadership development scope:
Brilliance 3Introductory
Uncovers your top 3 dominant voices. Ideal starting point for individual contributors and new managers to get quick, actionable baseline communication insights.
Self-Perception ProfileDeep-Dive
A deep dive into your communication style, exploring all nine voices, how your voices behave under pressure, and mapping your specific listening styles.
360° Feedback AssessmentPeer Audit
Gathers anonymous peer, direct report, and manager feedback. Crucial for directors and C-level executives who need to align perception with reality and optimize executive presence.
Execution Pathways
How We Deliver It
We offer a variety of delivery methods to help your organization make the most of the SoundWave framework and assessments. Select a method or let us co-design an engagement:
Training Workshops
Bilingual sessions for teams of 12+.
Group Coaching
Alignment workshops for departments.
Individual Coaching
One-on-one leadership voice tuning.
Custom Programs
Co-created developmental frameworks.
PROFESA operates across all Latin America, offering complete bilingual delivery (English and Spanish). Together with SoundWave and its global partners, we can deploy transformations worldwide!
Official AllianceFounded by Kevin Eyre, a member of the Association of Business Psychology (ABP), SoundWave was created to usher in an era of authentic conversations, empowering people to connect meaningfully and achieve extraordinary outcomes.
50,000+
Participants Globally
Since 2016
Active in Market
4
Continents Served
10
Facilitation Languages
Our Process
How We Deploy the Program
From initial assessment to long-term behavioral integration, we partner with you to ensure a seamless, high-impact deployment for your leadership team.
Scope & Kickoff
Alignment session with HR/L&D to define transformation targets and schedule the cohort.
Online Profiler
Participants complete SoundWave's online validated assessment in minutes to map individual profiles.
Interactive Workshop
Facilitated experiential clinics (Brilliance 3 intro or 360° deep dive) with personal action plans.
Reinforcement Clinics
Follow-up individual coaching or team reinforcement sessions at 30, 60, and 90 days.
Frequently Asked Questions
Common Questions & Security
What is the difference between Brilliance 3 and Self-Perception?
Brilliance 3 focuses only on your top 3 voices, ideal for introductory workshops. Self-Perception maps all 9 voices, under pressure patterns, and listening styles.
Why is the 360° Feedback Assessment important for executives?
It reveals perception gaps between how you believe you communicate and how others experience you. Vital for building executive presence.
Is the SoundWave assessment data secure and private?
Yes. All diagnostic metrics are compiled via SoundWave's secure, GDPR-compliant platform. Individual answers are kept confidential, and only aggregated team reports are shared for group workshops.
How does this link with the FutureFit Gap Blueprint?
If your Step 01 Blueprint identifies a severe "Power Skill Gap" in director communication, SoundWave is the primary tool used to diagnose and close it.
Unleash your conversations